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Calling Apex Web Services from PHP


Apex Code can be exposed as a Web Service and made available outside of your Salesforce environment (e.g. from a PHP page). This approach essentially lets you build a personal API into your Salesforce org and eliminates the need for calling...
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CRM Surges as Brands Demand Measurable Results


Here are several excerpts from an article by Michael Bush and Rupal Parekh, More Marketers Want to Get to Know You: The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over....
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Quick and Dirty (and Cheap) Browser Testing


Adaptive Path is a pretty homogeneous company, technologically speaking. We’re a 100% Mac shop. Some of us fire up Parallels to create a Visio document or to play with Expressions, but this is a rarity. As a developer this limits my ability put a...
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Go Channels!


Indirect channels are the future of distribution for SaaS applications. That's a bold statement - to date not very many software as a service companies have great track records of working with partners, as I talked about in my earlier post reacting...
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Personal Branding-Build Your Personal Brand in 5 D


The Internet is quickly becoming the de facto authoritative source of record. It is your resume, your reputation, your credibility, and your performance. If you are interested in future success you had better own your namespace. That begins with...
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The 'Value' of Friendship


Today, Appirio released Appirio's new Referral Management Solution. You may have seen some of the positive coverage of the product already, but we wanted to provide a deeper look into why we created it and why it's so valuable for helping...
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